Overview
We don't just adapt to change — we lead it. Sharea Al Saada has been driving innovation and progress in the retail industry, bringing Turkey's most prestigious brands to Iraq.
With a portfolio spanning across premium sleep solutions, women's intimate apparel, and homewear, our dedicated team is committed to enriching the lives of our customers. We deliver the highest quality products and services for today, and for tomorrow.
Vision
We provide quality products and services that enrich people's lives and aspirations each and every day.
Purpose
We relentlessly pursue excellence to be the foremost provider of quality products and services, placing our customer needs at the heart of everything we do.
Our Values
Our values are the foundation of everything we do, driving us to create positive change and lasting impact. They inspire us to act with purpose, build trust, and deliver meaningful experiences for all.
Respect
The beating heart of our culture. It's how we show up for our stakeholders, colleagues, customers, tradition, and environment. We recognise that ideas can come from anywhere.
Excellence
We are committed to quality. This is our benchmark for everything we do, in every corner of the company.
Collaboration
We build trusted partnerships to succeed. We keep our shared goals at the forefront and work together to successfully achieve them.
Integrity
We always do the right thing. This is one of our main motivators in upholding our company's standards.
Our Store Network
We operate 5 premium stores across the Kurdistan Region of Iraq
Our History
Our story began with ambition and progress, and we're just getting started on an even brighter future. Sharea Al Saada continues to expand its presence across Iraq, bringing premium Turkish brands closer to our valued customers.
Expansion & Growth
Expanding store network across Iraq
Establishment
Building our brand presence in the region
Foundation
Sharea Al Saada General Trading LTD established